ALAMO DRAFTHOUSE CINEMA UNVEILS HAPPYLAND, MOVIE-THEMED MINI GOLF
Naples, FL --- March 11, 2024 --- Movie fans in Florida are advised to start working on their short game – mini golf is headed to the upcoming Alamo Drafthouse Cinema. HappyLand Movie Miniature Golf will be located in the lobby of the cinema company’s latest location and will combine a bar and lounge with a nine-hole mini golf course for all-in-one fun. The course's nine holes are inspired by some of our favorite films, with each one featuring a different Hollywood creature incorporated into the putting challenge. Guests can expect to start tap-tap-tapping it in at HappyLand when Alamo Drafthouse Cinema opens later this spring.
“Naples is a golfer’s paradise, so we knew we had to do something special there for our first Florida location,” says Alamo Drafthouse Cinema CEO Michael Kustermann. “HappyLand will be a unique venue for our guests to relax, enjoy a few drinks, and hit golf balls into an alligator’s mouth – we couldn’t be more excited about it!”
In addition to the world-class mini golf course, HappyLand will feature a full bar with 24 beers on tap and a golf-themed signature cocktail list, including an alcohol-free option called the Victory Lap. Riptide Brewing Co., a local Naples brewery, is also offering their Olde Naples Blonde Ale under a private label named Chubbs’ 19th Hole Blonde Ale. Inspired by the iconic character from HAPPY GILMORE portrayed by Carl Weathers, a custom tap handle in the shape of Chubbs’ wooden hand is being developed in honor of the late actor. The lounge and mini golf course will also be available to rent for events, parties, and screenings, with multiple HD TVs and room for 50 people. HappyLand opens 30 minutes before the first movie each day and closes just after the start of the final show of the evening. Guests can easily start a round by purchasing a token from the concierge and redeeming it at a golf ball vending machine. Tokens cost $7 for adults, $5 for kids (15 and under), and every $20 spent at the HappyLand bar earns guests a FREE token. Play is open to all guests age 3 and up.
In celebration of its first Florida location, Alamo Drafthouse Cinema will also be giving away a free year-long, two-person subscription to Alamo Season Pass – its monthly subscription service which entitles subscribers to one free movie per day – and a year of free mini golf. Sweepstakes rules and entry can be found HERE, while more information on Alamo Season Pass can be found HERE.
And while only one lucky guest will win a free year of movies and mini golf, any Naples film fan that joins Season Pass will get their second month free. That’s two months of movies for the price of one. This offer will only be available to Alamo Drafthouse Cinema guests for a limited time after the grand opening.
The new Alamo Drafthouse Cinema will be located in a 33,652-square-foot space in Mercato, a high-end, mixed-use retail center. It will feature 11 auditoriums updated with approximately 650 newly-installed luxury recliner seats and 4k digital projection. Parking is free and easily accessible at a parking deck located behind the theater. Like all Alamo Drafthouse Cinemas, the new Naples location will offer a scratch-made food menu, local beers on draft, and craft cocktails brought to guests in their seats by stealthy servers trained to not disrupt the movie experience. Speaking of not disrupting the movie, the cinema chain’s famed No Talking/No Texting policy will ensure guests can watch films free from annoying distractions. Guests are encouraged to arrive up to 30 minutes early to screenings for an ad-free preshow with funny clips, informative video essays, and more.
“We were keen on bringing a unique, over-the-top entertainment addition to the already exceptional cinema experience that is Alamo,” said Adam Schwegman, partner and executive vice president of leasing at North American Properties (NAP). “HappyLand will be the cherry on top, making it a true hole-in-one destination for the Naples community.”
Alamo Drafthouse Cinema Signature Programming
In addition to showing all the latest blockbusters, indie films, and gems from around the world, Alamo Drafthouse Cinema will continue the exhibitor’s long tradition of repertory programming and memorable live events. Guests can look forward to interactive Movie Parties of both new and classic films complete with games and props, brunch screenings with a specialty menu of mid-morning favorites, specialty series like Terror Tuesday and Weird Wednesday celebrating the best of genre filmmaking, and Live Q&A events with filmmakers, actors, and more.
Alamo Drafthouse Cinema Naples Social Media
Facebook: https://www.facebook.com/profile.php?id=100094583426875
Twitter: https://twitter.com/AlamoNaples
Website: https://drafthouse.com
Instagram: https://www.instagram.com/alamonaples/
Additional Alamo Drafthouse Cinema Social Media:
Facebook: facebook.com/alamodrafthouse
Twitter: twitter.com/alamodrafthouse
YouTube: youtube.com/alamodrafthouse
Instagram: instagram.com/drafthouse
Website: drafthouse.com
For Alamo Drafthouse Cinema Naples Media Inquires:
CONTACTS: Holly Boldrin, Noelani Fender
E-MAILS: holly@prioritymarketing.com, noelani@prioritymarketing.com
For Alamo Drafthouse Cinema Corporate/National Media Inquiries:
CONTACT: Brandy Fons Brad Johnson
E-MAIL: brandy@fonspr.com brad@fonspr.com
Mercato Media Inquiries:
CONTACT: Lauren Ness
EMAIL: Lauren.Ness@NAProperties.com
Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-seven years later, with 40 locations and counting, Alamo Drafthouse Cinema has been called "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining best-in-class food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse Cinema created Fantastic Fest, a world-renowned genre film festival dubbed "The Geek Telluride" by Variety featuring independents, international filmmakers, and major Hollywood studios. Alamo Drafthouse continues to expand its brand in new and exciting ways, including the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film, and with several new theaters announced for this year and beyond.
About Mercato
Mercato is a mixed-use destination featuring 450,000 square feet of main-street-style retail, dining, entertainment, Class A office, and luxury residential along Southwest Florida’s Gulf Coast. Mercato is anchored by Nordstrom Rack, ULTA Beauty and Whole Foods Market. In addition, it is home to more than 20 notable restaurants, including The Capital Grille and premier nightclub Blue Martini as well as over 40 prominent retailers such as J. Crew, Tommy Bahama, Southern Tide, Sur La Table and Z Gallerie. Conveniently located off US 41 at Vanderbilt Beach Road in the heart of Naples, Mercato is managed and leased by North American Properties Atlanta (NAPA). To learn more, visit ExperienceMercato.com or follow the center on Facebook, Instagram and Twitter.