Draper James Announces ‘The Decade Tour’
Exclusive Pop-Up Shop Experience at LaPlaya Beach & Golf Resort
Who: Draper James x LaPlaya Beach & Golf Resort
What: Draper James, the beloved lifestyle brand founded by Reese Witherspoon, announces ‘The Decade Tour,’ a 10-city celebration marking its milestone 10th anniversary.
This special tour will bring the brand’s signature Southern charm to life through curated pop-up shops at exclusive hotels across the country. The tour will culminate in a grand finale celebration in Reese’s hometown of Nashville, a city where no girls trip is complete without visiting the iconic Draper James flagship store on 12 South.
Selected for its unique character and reputation for exceptional hospitality, LaPlaya Beach & Golf Resort will serve as the perfect backdrop for this immersive experience. Guests will have the opportunity to preview the latest Draper James collections, enjoy Reese’s signature sweet tea and experience VIP events – each curated with meticulous attention to detail and personalized touches to create a warm, welcoming atmosphere, authentic to the heart of Southern heritage, hospitality and traditions.
Whether it’s Naples, Charleston or Nashville, each tour city promises to be a truly memorable experience—one that embodies Draper James’ contemporary, yet timeless Southern style and welcomes guests with the charm and grace that’s signature to the American South.
Where: LaPlaya Beach & Golf Resort
9891 Gulf Shore Dr Naples, FL 34108
RSVP: EventBrite
Media: Please direct all inquiries to:
- Tara Tufo, ttufo@paradiseadv.com
- Emma Franz, efranz@paradiseadv.com
About Draper James
Draper James is a classic, American lifestyle brand founded by Reese Witherspoon, inspired by her Southern roots. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Launched in May 2015, the collection consists of ready-to-wear, accessories and home accents — offering classic grace and charm, no matter where you live. The collection is available at the flagship store in Nashville, as well as the brick-and-mortar locations in Charleston, South Carolina and at BNA Airport in Nashville — and at draperjames.com. Follow @draperjames on Instagram, Facebook, TikTok and Pinterest.
About LaPlaya Beach & Golf Resort
Nestled on the picturesque beachfront in Naples overlooking the Gulf of Mexico, LaPlaya Beach & Golf Resort is the ultimate vacation destination for locals and travelers alike. The freshly restored resort boasts 189 guest rooms and eight suites, a 4,500 square foot SpaTerre with salon and spa services and a state-of-the-art fitness center with rotating classes. Additional amenities include beach attendant service and private poolside cabanas with cold towels and fresh fruit platters. Culinary highlights are BALEEN, the award-winning signature restaurant and a poolside Tiki Bar. Guests can also book any of the resort’s sophisticated meeting and event spaces for their next business or social gathering, or tee off on the 18-hole Robert Cupp-designed golf course nearby. For more information about LaPlaya Beach & Golf Resort, please visit www.laplayaresort.com.